[P]3 + HA Technology

Advanced Whitening Performance with a More Comfortable Experience

[P]3 + HA Technology combines Bsolve Dental’s patented whitening enhancement platform with pharmaceutical-grade hydroxyapatite (HA) — delivering fast, effective whitening performance alongside a noticeably more comfortable user experience.

At the core of the platform is [P]3, a synergistic combination of polyphosphates designed to enhance the performance of peroxide or PAP whitening agents within our dissolving strip format. Combined with HA, the result is a whitening system formulated to support brighter, healthier-looking smiles with reduced sensitivity compared to traditional non-dissolving strip products.

Tooth sensitivity remains one of the biggest reasons consumers discontinue whitening treatments. By integrating HA directly into our dissolving strip technology, Bsolve helps brands offer a more comfort-focused whitening experience without compromising performance.

Independent testing has demonstrated superior whitening and remineralisation appearance compared with leading non-dissolving strip products.*

*Full technical data available upon request.

Beautiful woman similing, with beautifully white teeth

Why [P]3 + HA Technology?

Key Benefits of Bsolve’s [P]3 + HA Whitening Platform

Optimised Active Release

Our dissolving strip format contains no plastic barrier layer. Saliva activates the strip immediately, releasing whitening agents quickly and evenly across the tooth surface for efficient whitening performance.

Superior Whitening Performance

[P]3 Technology enhances the activity of peroxide or PAP whitening agents — delivering faster, more effective and longer-lasting whitening performance than peroxide or PAP alone in independent testing against leading strip products.

Comfort-Focused Whitening

Hydroxyapatite is incorporated directly into the dissolving strip formulation to support a gentler whitening experience, helping brands address one of the biggest barriers to treatment completion: sensitivity.

Healthier-Looking Smiles

Hydroxyapatite supports the appearance of smoother, brighter and healthier-looking teeth — helping brands position around both whitening and enamel-conscious care.

Multi-Market Flexibility

Flexible peroxide and peroxide-free formulation options allow brands to target a broad range of global regulatory markets, including territories with stricter peroxide restrictions.

Proven Manufacturing Quality

Manufactured to ISO 22716 certified standards, every production run delivers precise formulation consistency and scalability for brand partners operating across multiple markets.

Who is this for?

Which Brands Choose [P]3 + HA Technology?

[P]3 + HA Technology helps brands differentiate in an increasingly crowded whitening category by combining high-performance whitening with a more consumer-friendly experience.

Brands Targeting Whitening Performance

Brands looking for stronger whitening performance, faster visible results and improved consumer satisfaction through advanced dissolving strip technology.

Sensitivity-Conscious Consumers

Consumers who want whiter teeth but are discouraged by the discomfort associated with traditional whitening systems — a significant and underserved opportunity within the whitening market.


Natural, Wellness & Clean-Label Brands

Brands positioned around wellness, beauty, ingredient transparency or gentle oral care, where peroxide-free and enamel-conscious formulations support broader consumer appeal.

Retail & Global Brand Partners

Retailers and oral care brands seeking differentiated whitening products with scalable manufacturing, flexible regulatory positioning and strong consumer usability.

Market Approvals

[P]3 and HA technologies are available in both white-label and private-label formulations, giving you the flexibility to bring a proven whitening platform to market under your own brand.

United Kingdom United States Canada Australia + Other approved markets — contact us

Regulatory approval status varies by jurisdiction. Contact us to confirm compliance requirements for your specific target market.

Interested in [P]3 + HA Technology for Your Brand?

Contact us to discuss suitability for your target market and brand positioning.